ABSTRACTS OF ARTICLES OF THE JOURNAL "INFORMATION TECHNOLOGIES".
No. 4. Vol. 27. 2021

DOI: 10.17587/it.27.180-187

S. V. Shaytura, Cand. Tech. Sciences, Associate Professor, e-mail: swshaytura@gmail.com, Russian University of Transport" (MIIT), Moscow, Institute of Humanities, Economics and Information Technologies, Burgas, Bulgaria, D. A. Galkin, Managing Partner, e-mail: julikas@inbox.ru, Marketing Logic Company, Moscow, Russian Federation

Geomarketing Big Data Analysis

The accumulation of a large amount of geospatial data requires new approaches to their processing and visualization. One of these approaches is the creation of a geomarketing system with a fundamentally new toolkit based on data clustering. The capabilities of such a system are shown using examples of housing cost assessment, determining the location of a new shopping center, a bank branch and a clinic.
Keywords: geomarketing system, spatial data, geomarketing, big data, clusters, geomarketing technologies, information technologies

P. 180–187

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